Actively Addressing Megatrends
As a leading player in mobility and agriculture, at Pon we keep a close eye on global trends with the potential to significantly influence our operations. With the rapid digitization of our world, accelerated by COVID-19, today’s customers expect seamless online and offline experiences. As the physical world increasingly intertwines with the Internet of Things, digitization is driving efficiency and faster, better decision-making. Climate change is also at the forefront of our thinking. Industries in which we operate, such as transport and agriculture, account for a significant portion of global emissions – and we aim to play a role in the energy transition by electrifying mobility and promoting sustainable agriculture and green energy solutions.
Meanwhile, consumers are gravitating towards flexible ownership models, such as subscriptions and sharing concepts. We see this trend across all mobility sectors. At the same time, competition is intensifying for direct access to the end customer. Brands are increasingly seeking direct consumer engagement, even though traditional distribution channels remain vital.
Given the ongoing shortages of essential components and geopolitical tensions, simplifying our supply chains is crucial. Brands are becoming even more significant as consumers select those that align with their values. As the home of a broad portfolio of leading brands, it’s imperative that Pon addresses this changing dynamic. We also notice the growing importance of a clear mission, and of having a positive societal and ecological impact. In other words, being “purpose-led” is key to engaging both our customers and employees.
