Responding to global megatrends

Sustainability, urbanization, electrification and digitization.

We actively respond to megatrends

Growing prosperity and population mean that we call more and more on resources like energy, water, minerals, and metals. The scarcity of natural resources puts pressure on and threatens our immediate environment.

Urbanization has a significant impact on the world economy. Continuous urban growth means that it is to be expected that the number of people and businesses that will move to the city will grow considerably over the next few years.

The transition to zero-emission mobility will be a global requisite. Internal combustion engines will be replaced by electric propulsion systems. Zero-emission passenger cars will be compulsory. This trend will also be noticeable in industries like transportation, heavy equipment and the maritime sector.

The digital world is changing fast. Digital interactions, transformation and connectivity have a substantial impact on consumers, organizations and markets.

Our unprecedentedly large portfolio of innovative and sustainable products, services and solutions has given us the chance to be active in many markets. From passenger cars, business vehicles and bicycles to excavators, vessel engines and electrical engineering. Constantly responding to megatrends. Our activities are divided into five industries: Automotive, Bikes, Equipment & Power Systems, Industrial Mobility and Agricultural Products and Services.


Smart, safe, sustainable and efficient mobility.

The need for mobility is growing. Simultaneously, people worldwide move to the city. This creates a number of quality of life-, mobility- and transport issues. Will the quality of life in our cities still be acceptable in the future? Will we be able to continue driving cars as there are today?


Leading bicycle brands.

More than 100 years after starting a business selling bicycles, Pon now also produces and manufactures bicycles. Not only in the Netherlands, country of bicycles, but globally. The number of electric bicycles keeps growing. More than 50% of the bicycles we produce are electric. All our brands are leading bicycle brands.

Equipment & Power Systems

For excavation, construction, mining and aboard vessels.

We take care of the groundwork for the construction of roads, railways, waterways and building foundations. As Caterpillar (in the Netherlands and Norway) and Komptech dealer, our businesses within Pon Equipment are the specialists in the right materials to excavate, build or mine. Power Systems focus mainly on marine engines (Caterpillar and MaK). Our businesses within Power Systems also provide top quality systems that supply continuous power to equipment. For example, the generator sets for uninterruptible power supply and emergency power systems in hospitals and data centers.

Industrial Mobility

High-tech flow control and technical support services.

We provide electrical tech services and smart flow control solutions (valves and circuit breakers) for the maritime, mining, nickel, oil and gas industries in the USA, Asia and Australia. We also supply high tech valves, actuators, operating-and fire protection systems, for new building projects as well as refits/renovations and maintenance, and are active in the heavy mechanical equipment market.

Agricultural Products & Services

It all centers around the cow.

As a holding company owned through a unique partnership between a farm cooperative and family ownership, URUS connects global agricultural leaders – Alta Genetics, GENEX, Jetstream Genetics, PEAK, SCCL, and VAS. Each of these organizations has its own unique identity, products, and services, but all with a shared focus on progressive dairy farmers and beef breeders worldwide.


Ponooc is Pon's venture capital fund, which provides growth capital to start-ups and scale-ups. With our focus on ventures operating in sustainable energy (generation, distribution and storage) and sustainable mobility, we aim to actively contribute to solving mobility challenges, provide urban congestion solutions and fight global warming with a focus on sustainable energy.

Move Amsterdam

Amsterdam starts at Move.

Move Amsterdam, right next to the Olympic Stadium, is a gathering place for everything to do with mobility. Move Amsterdam houses, among other things, the Mobility Experience: a challenging, interactive exhibition about mobility for children aged 6-14. They will be amazed by the challenges and future solutions on show as they discover what mobility means through play. In Move Amsterdam you will also find Pon's Corporate Center, Ride Out, restaurant Wils and lots more.