Our activities

Leading brands and smart services in international mobility.

Our activities in a changing world

At Pon, it’s all about mobility. With our portfolio of leading companies in the automotive and bicycle sectors, we deliver globally known products and smart services – from passenger cars and commercial vehicles to e-bikes and convenient shared systems.

The success of these activities is closely linked to major changes in the world. Trends such as digitalization, electric driving, and the shift from vehicle ownership to flexible use determine how people travel. Responding quickly to what the market demands and ensuring our products are always readily available is crucial to maintaining stable growth.

Below you will find an overview of our activities and how we ensure mobility for today and tomorrow.

Automotive

Leading the way in mobility.

The demand for mobility continues to rise. Due to digitization and electrification, the automobile industry is undergoing significant transformation.

Bikes

More than 20 iconic bike brands.

Pon has a rich history in cycling. Our globally leading family of iconic bicycle brands caters to society’s daily needs – from commuting and transportation to leisure, sports, and beyond. We’re also active in bike leasing and subscription services, propelling millions of people in a healthy, sustainable manner.

Move Amsterdam

Amsterdam starts at Move.

At Move Amsterdam, right next to the Olympic Stadium, it's all about food, fun,and events. It features the Move Lab: an interactive and engaging about mobility exhibit for children aged 8 to 12. Move Amsterdam also houses the Ride Out bike store, Michelin-star restaurant Wils, Wils Bakery Café and Pon's Corporate Center.