Leading bicycle brands.

Global leading bike family

Our portfolio comprises more than 15 premium and iconic bike brands, including Gazelle, Cervélo, Urban Arrow, FOCUS, Santa Cruz, Kalkhoff, Veloretti, Cannondale, Schwinn, and CALOI. Our brands are spread across the world with locations in e.g. the Netherlands, Germany, the US, Canada, China, Taiwan, the UK, Hong Kong, Australia, and Brazil.

We are proud to be playing a big part in today’s bike revolution: the advent of the (electric) bike is causing a major change in mobility around the world. Biking is not just a healthy habit, it is also preventing city centers from becoming too heavily congested, and it is one of the most sustainable forms of transportation. We know how to keep in line with the needs and likings of just about every individual cyclist thanks to our unprecedented range of products and models.

Did you know?

  • In 2021 we delivered more than 710,000 new Pon bicycles globally.
  • More than 60% of these bicycles are electric.
  • We have more than 10 Experience Centers in the Netherlands.
  • More than 200,000 people subscribe to Swapfiets (part of Ponooc).
  • FietsNed offers 24/7 roadside assistance to more than 500,000 customers.


The ultimate way for getting around.

Our customers like to travel by bike—all over the world—and increasingly with electric support. It is the ultimate way to be mobile in a healthy and sustainable manner. To favor these customers, brands like Gazelle, Union, Kalkhoff, Veloretti, Urban Arrow and CALOI produce a uniquely diverse range of types and models.


From superlight to the most extreme terrain.

We are actively present in the performance market with international brands like Cervélo, Santa Cruz, GT Bicycles, Juliana and Reserve. These are brands that produce mountain bikes designed to withstand the most extreme circumstances, for recreational use, but also for the Enduro World Series. The super-lightweight carbon race bikes of Cervélo can be seen in the Tour de France, during aerodynamic time trials and triathlons, and our brands’ track bikes can be seen at the Olympics.


Premium bikes for every kind of cyclist.

If you buy a racing bike or MTB from Cannondale or Focus, you can be sure you purchase a bike with state-of-the-art technology and parts from brands that live their passion for cycling. In addition to sports bikes, they also manufacture high-end e-bikes and city bikes. Come ride with us.


Trendsetter in standout bikes and products.

We are passionate about everything that has to do with bikes and makes life worth living. From affordable and sustainable electric bikes by Schwinn to Mongoose’s BMX bikes. From bike parts and accessories manufactured by BBB Cycling to battery-powered toys by Kid Trax. Pon.Bike has it all.


To get more people on bikes.

With twelve stores in California and a web store, Mike’s Bikes is one of the biggest specialist bike companies in the US. The company was founded in the heart of Marin County in 1964 and has focused entirely on spreading the popularity of cycling in their country. Mike’s Bikes’ mission is simple: to get more people on bikes.

Bike Mobility Services

Smart bike mobility services.

Bike Mobility Services develops sustainable and affordable bike mobility services for employers and their employees. Brands like Lease a Bike, BusinessBike and Movelo offer fully digitized services and collaborate with bike dealers and other service partners. They serve more than 20,000 companies and 200,000 people ride bikes provided through Pon’s bike mobility services.