A global family of leading bicycle brands.
Our cycling activities are bundled within the Pon.Bike cluster. Pon.Bike comprises more than 20 iconic bike brands. This allows us to offer bikes for every market segment and every type of rider. We operate mainly in Europe and the Americas, but our brands are sold worldwide.
Our bikes are assembled across our worldwide state-of-the-art bike manufacturing network. We also provide bicycle parts and accessories. In addition, we offer solutions such as bike leasing and bike subscriptions for consumers, employers, and employees. Many of our services are delivered digitally.
Even though our brands each have their own identity, we work together as one family with a clear goal: keep people moving in an efficient and sustainable way.
Did you know that…
- We sold 2.6 million new bicycles worldwide in 2023?
- More than 280,000 people have a Swapfiets subscription?
- Fietsned offers round-the-clock roadside assistance to more than 500,000 customers?
