Leading bicycle brands.

A global family of leading bicycle brands.

Our extensive portfolio boasts more than 20 iconic premium bicycle brands, including Gazelle, Cannondale, Kalkhoff, Schwinn, Caloi, Cervélo, Urban Arrow, FOCUS, Santa Cruz, GT, Veloretti, Juliana and Union. We serve customers around the globe – from the Netherlands to Australia, Germany and Brazil, and from the US to Canada, China and the UK.

The emergence of (electric) bikes is reshaping global mobility, and we take pride in being at the forefront of the ongoing revolution.

Cycling isn’t just healthy – it can help combat urban congestion and remains one of the most sustainable modes of transport. With an unrivaled array of products and models, we cater to virtually every individual cyclist’s taste and needs. Meanwhile, our Bike Mobility Services division is constantly innovating. This joint venture with Volkswagen Financial Services now helps over 60,000 European companies providing their employees with bike leasing propositions.  .

Did you know that…

  • We sold 2.6 million new bicycles worldwide in 2023?
  • More than 280,000 people have a Swapfiets subscription?
  • FietsNed offers round-the-clock roadside assistance to more than 500,000 customers?


The Healthy Way to Move.

Globally, our customers prefer cycling –increasingly so with electric assistance. It's the pinnacle of sustainable and healthy mobility. With brands like Gazelle, Kalkhoff, Veloretti, Urban Arrow, Caloi and Union, we offer a wide spectrum of models for this clientele.


From Ultra-Light to the Most Extreme Conditions.

We are actively present in the performance market with international brands like Cervélo, Santa Cruz, GT Bicycles, Juliana and Reserve. These are brands that produce mountain bikes designed to withstand the most extreme circumstances, for recreational use, but also for the Enduro World Series. The super-lightweight carbon race bikes of Cervélo can be seen in the Tour de France, during aerodynamic time trials and triathlons, and our brands’ track bikes can be seen at the Olympics.


Premier bicycles for every kind of rider.

Opting for a road bike or MTB from brands like Cannondale or Focus guarantees state-of-the-art technology and components. In addition to sporty bikes, these brands also design high-quality e-bikes and urban bicycles.


Pioneers in eye-catching bicycles and products.

Our passion for everything bicycle-related is reflected in our work: from cycling components and accessories by BBB Cycling to affordable, sustainable e-bikes from the iconic American brand, Schwinn, and BMX bikes from Mongoose.


Empowering as many people as possible to take up cycling.

With 18 outlets across California and Colorado and a national e-commerce platform, Mike's Bikes is one of the largest dedicated bicycle retailers in the US. Established in 1964 in Marin County, California, Mike’s Bikes is devoted to increasing the popularity of cycling. Their mission: get as many people on a bike as possible.

Bike Mobility Services

Smart Bicycle Mobility Services.

Bike Mobility Services provides affordable bike services for employers and employees. Brands like Lease a Bike, BusinessBike and Movelo offer fully digital services in partnership with bicycle dealers and other service partners. More than 65,000 companies are already on board, with 600,000 individuals securing a bike through Pon brands.