People and Society

Caring for our people, our company and the world around us.

Sponsorship, volunteering and safety.

We take care of our people, our company and the world around us. That’s the family business approach. We form sustainable partnerships and organize activities that hold value for our employees and partners, as well as wider society. This is how we demonstrate our commitment and responsibility to the world around us.

Move to Help

Making a positive contribution toward a robust society.

Pon employees in many countries can volunteer during working hours as part of our global Move to Help program. We also contribute by making our products available, based on our core value to Care & Act Responsibly. Move to Help is active in Pon companies in Europe and the US.

Want to learn more about Move to Help? Contact [email protected].

Mobility for good causes

Achieving appropriate transportation.

Pon has a mobility fund in the Netherlands, and we support social projects by helping with what we’re good at: transport and mobility. We support the activities of the National Elderly Fund, holiday camps for sick children and fundraising events. Our support is often temporary, which enables us to assist as many organizations as possible both nationally and locally.

Youth and education

Equal opportunity for everyone.

Pon values talent development, equal opportunities and proper education, and we support several organizations that contribute to this cause. Through our long-term partnership with JINC, we help children who grow up in areas with high unemployment. We also support various initiatives that aim to spark children and youngsters’ interest in technology, such as Skills Heroes. At our headquarters, Move Amsterdam, we teach children about mobility with many engaging and educational technology workshops organized during school vacations. This is how we help children to get the opportunities they deserve – and the tech sector to remain appealing to talent.

Elite sport

Parallels between Pon and top athletes.

Pon identifies with the mentality and ambition of top athletes. It’s not surprising that we’re connected with Dutch elite sports through our partnerships with the Dutch National Olympic Committee (NOC*NSF) and Royal Dutch Soccer Association (KNVB). We have supported TeamNL during the Olympic Games for over 30 years, and Gazelle designs special Orange Gazelle bikes to help Dutch Olympians move around the Olympic village with ease. KNVB collaborates with Volkswagen, Volkswagen Commercial Vehicles and Gazelle to fulfill their mobility needs in a more sustainable way.

Team Visma | Lease a Bike

Innovation, knowledge-sharing, talent development and combining strengths.

Given Pon’s portfolio of top bike brands, it’s only natural that we have an affinity for cycling. Cervélo partners with professional cycling Team Visma | Lease a Bike, which has men’s, women’s and talent teams. Škoda and Swapfiets are also involved, as they supply cars and Swap bikes to the teams. Furthermore, Škoda’s support cars are equipped with devices that register various data about the cyclists, helping to enhance their performance. These three brands – Cervélo, Škoda, and Swapfiets – collaborate during significant events like the Tour de France, Giro d’Italia, Vuelta a España, World Cycling Championships and the Olympics.


Cultural support aligns with our family business ethos.

Ben Pon Senior once envisioned a van capable of carrying a load equal to its weight. During a visit to the Volkswagen factory in Germany, he proposed the idea based on a sketch in his notebook.
This sketch, made in 1947, led to the development of the Volkswagen bus and now has a place in the Rijksmuseum collection. We’ve been sponsors of the Rijksmuseum since 2013, supporting exhibitions, acquisitions and restorations of 20th-century items.


Always work in a safe environment.

We ensure that our safety vision, ‘safe home, everyone, every day,’ is realized. Each Pon company has its own safety policy and dedicated safety officers responsible for safety. Decentralized safety efforts are coordinated, and safety procedures and regulations, including detailed incident analysis and awareness programs, are actively disseminated. Pon employees always have the right to halt work for any project if safety issues arise. Both high-level and local management are actively involved as safety remains a constant priority on management agendas.