People, the environment and our society

Taking care of our people, our company and the world around us.

The environment, safety, sponsorships and voluntary work

We take care of our people, our company and the world around us. Whether we are talking about sustainability, taking care of the environment, safety, sponsorships, voluntary work or partnerships.

We are one of the most sustainable companies in the Netherlands. Every year our carbon emissions are decreasing. As from 2018, Pon is carbon neutral in the Netherlands.

Safety is a truly important value for Pon. Top management ensures safety is always on the agenda. All our companies have special Safety Officers.

Move to Help

A positive contribution to a strong community.

Move to Help, a global program, allows Pon employees to do voluntary work during office hours. We also contribute by offering our products, according to our core value ‘Act Responsibly’. You will find Move to Help at Pon businesses in the Netherlands, USA and Norway.

NOC*NSF (The Dutch Olympic Committee*Dutch Sports Federation)

Pon likes to compare itself to a top athlete.

The life of an athlete is all about perseverance, discipline and achievement. To constantly push yourself for better results. Pon recognizes this mentality and these ambitions. Therefore, it is not surprising that Pon connects with up-and-coming sporting talents, teams and organizations like the NOC*NSF (for more than 25 years already) and sports personalities Dafne Schippers, Epke Zonderland and Paralympic athlete Marlou van Rhijn. Royal Dutch Gazelle also designed and developed the Orange Gazelle bicycle for the Dutch Olympic athletes, to get around the Olympic Village.

Team Sunweb

Remarkably present during major cycling competitions.

It is only natural that Pon has an affinity with cycling because of the top brands within their cycling portfolio. Cervélo is a partner of Team Sunweb. ŠKODA and Continental Tires are involved in major cycling competitions like the Tour de France, the Giro d’Italia, the Vuelta a España and the UCI Road World Championships. They supply cars and tires to the teams. The ŠKODA support vehicles have built-in equipment that registers data on cyclists. This can help cyclists improve their performance.

Rijksmuseum – Dutch national museum

Supporting the cultural sector is a good fit with our family business.

The original sketch of the Volkswagen Transporter van by Ben Pon Senior is on show in the Rijksmuseum in Amsterdam. Since 2013 Pon is a sponsor of the Rijksmuseum in Amsterdam. This means Pon contributes to exhibitions, purchases and restorations of 20th century art objects.

Back in the day Ben Pon Senior came up with the idea for a van that could carry as much load as the weight of the van itself. When visiting the Volkswagen factory in Germany, he gave advice on this type of van based on a sketch he had made in his note book. His original sketch is on show in the Rijksmuseum in Amsterdam.

Volkswagen did, in fact, manufacture Ben Pon’s van, which is widely known as the iconic Volkswagen T1 Bulli hippie-van. Since then Volkswagen has produced millions of Volkswagen Transporter vans. They also recently launched the first electric edition.


With a passion to achieve.

What do all Pon ambassadors have in common? They all have a passion to achieve, whatever their talent.

At Pon we admire perseverance, discipline and achievement. This is why we support sporting talents like golf pros Joost Luiten and Anne van Dam, sprinter Churandy Martina and mountain biker Danny MacAskill.

Since 2014 Pon supports the world-renowned, piano playing brothers Lucas and Arthur Jussen. They are on their third Volkswagen Golf that they use to drive to some of their concerts. Lucas and Arthur perform all over the world, together but also alone. They have already performed for the Dutch Royal Family and were the main act during the free 2018 Prinsengracht Concert in Amsterdam – a classical concert performed on a pontoon.


To always work in a safe environment.

We ensure that we deliver our view regarding safety: ‘get home safely, everyone and every day’. Every Pon company has their own safety policy and Safety Officers who are responsible for everyone’s safety whilst at work. Centrally developed efforts regarding safety are coordinated and safety procedures and regulations, including incident analysis and awareness-raising programs regarding safety, are actively promoted.

Pon employees have the right to stop working on any project, if there are any safety issues. Pon’s top management and management of all Pon businesses are actively involved. Safety is a standard item on each management agenda. Managers promote safety anywhere, and lead by example.