Automotive

Leading the way in mobility.

Innovative market leadership

With leadership positions in various markets, we excel in passenger cars, sports and luxury brands, commercial vehicles, trucks and a range of innovative mobility services. In the Netherlands, we represent Volkswagen, Audi, SEAT, Škoda and CUPRA, as well as ‘sporty’ car brands, Porsche, Bentley, Bugatti, Lamborghini and Rimac.

We operate in the luxury segment in the US, with dealerships for Porsche, Lamborghini, Volkswagen, Audi and Bentley, as well as Rolls-Royce, Ferrari, BMW, Aston Martin, Land Rover and McLaren. We also represent MAN (trucks, buses) and Volkswagen Commercial Vehicles in the Netherlands.

Did you know that:

  • Over two million Dutch drivers rely on our passenger cars and related services every day?
  • We have already delivered or have on order over 300 of MAN’s new electric trucks across Europe?
  • We reduced operational emissions at our US luxury dealerships by 80% through clean energy and solar installations?
  • We have been a proud partner of both Volkswagen and Porsche for more than 75 years?


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Wholesale & Retail Wholesale & Retail

Wholesale & Retail

The strongest brands, leading in innovation.

Volkswagen, Audi, Škoda, SEAT and CUPRA models can be seen on every street in the Netherlands. Pon was Volkswagen's first export partner. Starting as the official importer of Volkswagen in 1947, we've since grown to command over 20% of the Dutch passenger car market, making us the top auto importer in the Netherlands. But our focus also extends to retail: our brand dealers within Dealer Group Pon translate the latest market insights into customer needs.

We’re a trusted partner to a wide range of Dutch businesses. Volkswagen Commercial Vehicles has been the market leader for decades, while MAN trucks perform heavy-duty tasks across key sectors of the economy. Modiforce customizes standard commercial vehicles and trucks for specialized tasks. At the same time, continuous innovation enables us to tap into new customer segments, through companies like Greenwheels or by exploring ‘mobility as a service’. With CUPRA, we’ve introduced a car brand focused on digital interaction with customers.

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Luxury & Performance Luxury & Performance

Luxury & Performance

Experts in experiences.

Pon Luxury & Performance Cars represents and distributes high-end automotive brands.

In the Netherlands, this includes Porsche, Bentley, Bugatti, Lamborghini, and Rimac. Through the Pon Porsche Dealer Group, we fully own three dedicated Porsche Centers in Amsterdam, Leusden, and Rotterdam, alongside our interest in dealerships in Brabant and Maastricht. Besides Porsche, we operate two Bentley and Lamborghini dealerships (Rotterdam and Leusden), and a Bugatti dealership (Rotterdam).

In the United States, we have a strong position in the luxury car markets across five states: Texas, California, Missouri, Arkansas, and Colorado. The indiGO Auto Group represents Porsche, Bentley, Lamborghini, Volkswagen, Audi, Aston Martin, BMW, Rolls Royce, Jaguar-Land Rover, McLaren and Ferrari. In 2025, we further expanded this portfolio by acquiring Mercedes-Benz, Hyundai, and Genesis dealerships.

Additionally, Pon Luxury & Performance Cars is active in Vietnam. We are the importer and retailer of the Audi brand. Through Pon Phu Thai Mobility, we are the official importer of Jaguar and Land Rover in this rapidly emerging market in Southeast Asia.

Mobility Services and Retail
Mobility Services Mobility Services

Mobility services

Investing in Smart Mobility Solutions.

We are making mobility future-proof. For instance, by offering mobility as a service with shared cars, shared scooters, and mobility cards. We also provide solutions for more sustainable commuting, and emissions-free urban distribution. We build mobility hubs, and much more.

We currently oversee a significant number of start-ups and scale-ups, including companies like Greenwheels, a leader in car-sharing for over 20 years.