Smart, safe, sustainable and efficient mobility.

Innovation and market leadership

We hold a strong position in the (luxury) car brand and commercial vehicle markets, as well as in many new mobility services. We are, indeed, the market leader in a large number of markets. We represent car brands, including Volkswagen, Audi, SEAT, ŠKODA, and luxury car brands, including Porsche, Bugatti, Bentley and Lamborghini, in Europe. In the USA we represent luxury car brands. We also act as agents for MAN Truck, MAN Bus and Volkswagen light commercial vehicles.

Did you know?

  • Two million drivers rely daily on our passenger cars, including all relevant services.
  • More than 75,000 people use our car sharing service.
  • We also hold a strong position in the USA with regards to many luxury car brands.

Wholesale & Retail

Leading in sustainability.

Volkswagen, Audi, ŠKODA, SEAT - cars you see in every street. What started as the importership of Volkswagen in 1947 has become a market share of more than 20% in the Dutch passenger car market. That makes us the number one car importer in the Netherlands. We are also the leader in electric mobility.

Transportation and mobility are essential elements of running a business. Therefore Pon introduces the Volkswagen Commercial Vehicles, MAN Truck and MAN Bus brands, and we’re not stopping there.

As the largest car importer in the Netherlands, Pon wants to continue to play a pioneering role when it comes to global mobility. Companies such as Greenwheels distinguish themselves through their focus on proven solutions and promising innovations for mobility challenges.

Performance & Luxury

Leader in luxury car brands.

Performance & Luxury represents and distributes Porsche, Bentley, Bugatti and Lamborghini in the Netherlands. There are Porsche dealers in Amsterdam, Leusden, Rotterdam and Groningen, but also (through a minority stake) in Eindhoven, Maastricht and Enter (region: Twente). We also have Bentley-and Lamborghini dealers in Leusden and Cologne (Germany), and hold a minority stake in Bentley Maastricht.

Pon is going full speed when it comes to luxury sports cars. With the take-over of the indiGO Auto Group in the USA we now hold a strong position in the luxury car market in the states of Texas, Missouri and California. Here we represent luxury and premium brands, including Porsche, Bentley, Bugatti, Lamborghini, Audi, Aston Martin, BMW, Rolls Royce, Jaguar, Land Rover and McLaren.