Automotive

Smart, safe, sustainable and efficient mobility.

Innovative market leadership

We excel in (luxury) automotive brands, commercial vehicles and numerous innovative mobility services. We are a market leader across a large number of markets. We represent the automotive brands Volkswagen, Audi, SEAT, ŠKODA and CUPRA, and luxury automotive brands, such as Porsche, Bentley, Bugatti and Lamborghini in the Netherlands (primarily). In addition, we are active in the luxury segment in the US In the Netherlands, we also represent the brands MAN (trucks, buses) and Volkswagen Commercial Vehicles (light commercial vehicles). 

Did you know that:

  • Every day, more than 1.8 million Dutch drivers rely on our passenger vehicles and associated services?
  • Our Greenwheels car-sharing service is now active in more than 150 Dutch and 25 German cities?
  • Last year, we delivered more than 20,000 electric vehicles in the Netherlands?
  • We also hold a strong position in the US, with numerous luxury car brands?


Wholesale & Retail
Wholesale & Retail Wholesale & Retail

Wholesale & Retail

Leading the way in sustainability.

The Volkswagen, Audi, ŠKODA, SEAT and CUPRA models are a familiar sight on any Dutch street. Pon was Volkswagen's first export partner; what started life as a Volkswagen export agreement in 1947 has grown into a market share of more than 20% in the Dutch personal vehicles market. That makes us the number-1 car importer in the Netherlands. In addition to import, we also focus on retail. We work with the brand dealers within Dealer Groep Pon to apply our market knowledge to meet customer needs.

We are a strong partner for the working population of the Netherlands. Commercial vehicles brand Volkswagen Commercial Vehicles has been a market leader for decades. MAN trucks deliver heavy-duty work across all key economic sectors. And our conversion company Modiforce adapts standard commercial vehicles and trucks for specialist use.

We are continually innovating in order to reach new customer groups. One example is our Greenwheels company, offering mobility as a service. In CUPRA, we have introduced a car brand that offers virtually complete digital immersion for customers.

Performance & Luxury
Luxury & Performance Luxury & Performance

Luxury & Performance

Trendsetter in luxury car brands.

Pon Luxury & Performance Cars represents and distributes car brands in the luxury segment.

In the Netherlands, these are Porsche, Bentley, Bugatti and Lamborghini. The Porsche Centers in Amsterdam, Leusden, Rotterdam, and Groningen are fully owned by the Pon Porsche Dealergroep (Dealer Group). We also have minority interests in Porsche Center Eindhoven, Porsche Center Maastricht, and Porsche Center Twente in Deventer. In addition to Porsche, there are Bentley and Lamborghini dealers in Rotterdam, Leusden, and Cologne (Germany), there is a Bugatti dealer in Leusden, and we have a minority interest in Bentley Maastricht.

When it comes to luxury sports cars, Pon is speeding ahead. In 2017, we acquired indiGO Auto Group in the US, securing us a strong position in the luxury car market in the states of Texas, Missouri, and California. In this market, we represent the luxury and premium brands: Porsche, Bentley, Lamborghini, Audi, Aston Martin, BMW, Rolls Royce, Jaguar, Land Rover, McLaren, and Ferrari. We also represent Volkswagen.

With Pon Phu Thai Mobility Group, the joint venture involving Pon and Phu Thai, we have been the official importers of the Jaguar and Land Rover brands in Vietnam since 2020.