Automotive

Leading the way in mobility.

Innovative market leadership

With leadership positions in various markets, we excel in passenger cars, sports and luxury brands, commercial vehicles, trucks and a range of innovative mobility services. In the Netherlands, we represent Volkswagen, Audi, SEAT, Škoda and CUPRA, as well as ‘sporty’ car brands, Porsche, Bentley, Bugatti, Lamborghini and Rimac.

We operate in the luxury segment in the US, with dealerships for Porsche, Lamborghini, Volkswagen, Audi and Bentley, as well as Rolls-Royce, Ferrari, BMW, Aston Martin, Land Rover and McLaren. We also represent MAN (trucks, buses) and Volkswagen Commercial Vehicles in the Netherlands.

Did you know that:

  • Over two million Dutch drivers rely on our passenger cars and related services every day?
  • We have already delivered or have on order over 300 of MAN’s new electric trucks across Europe?
  • We reduced operational emissions at our US luxury dealerships by 80% through clean energy and solar installations?
  • We have been a proud partner of both Volkswagen and Porsche for more than 75 years?


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Automotive Wholesale Automotive Wholesale

Automotive Wholesale

The strongest brands, leading in innovation

Volkswagen, Audi, Škoda, SEAT, and CUPRA models are a familiar sight on every street across the Netherlands. What started in 1947 as Volkswagen's very first export partner has grown into a passenger car market share of close to 25%, establishing our import operation at the top of the Dutch automotive market.

A highly reliable partner for the Dutch business market, the commercial line-up features Volkswagen Commercial Vehicles, alongside heavy-duty trucks, vans, and buses from MAN.

Mobility Services and Retail
Automotive Retail  Automotive Retail 

Automotive Retail

Always close by, from dealership networks to smart sharing services

Operating through Pon Dealer Group – which includes a-Point, Auto Hoogenboom, Huiskes-Kokkeler, and Pon Center – alongside strategic minority interests, our retailers translate deep market insights directly into customer solutions. Showrooms and modern workshop hubs provide private and corporate buyers with a complete selection of new and pre-owned vehicles, flexible leasing options, expert vehicle maintenance and damage repair.

At the same time, substantial investments are continuously directed into smart mobility options to keep cities accessible and liveable. These activities include innovative platforms and on-demand sharing services like Greenwheels car-sharing, Check’s micro-mobility and car sharing, Hely’s urban hubs, and the corporate Shuttel mobility card. Together with flexible short-term vehicle rentals from Europcar, this delivers an efficient and flexible alternative to traditional vehicle ownership.

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Luxury & Performance Cars Netherlands & Asia Luxury & Performance Cars Netherlands & Asia

Luxury & Performance Cars Netherlands & Asia

Experts in experiences

Pon Luxury & Performance Cars represents and distributes automotive brands in the luxury segment. In the Netherlands, this includes Porsche, Bentley, Bugatti and Lamborghini. The Porsche Centers in Amsterdam, Leusden, and Rotterdam are fully part of our dealer group. Alongside Porsche, we operate Bentley and Lamborghini dealerships in Rotterdam and Leusden, and a Bugatti dealership in Rotterdam.

In Southeast Asia, we are active in Vietnam as the official importer and dealer for Audi, and through the Pon Phu Thai Mobility Group, for Jaguar and Land Rover. Recently, we also became the official importer for Audi in Thailand, once again together with a local partner, Meister Technik.

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Luxury & Performance Cars North America Luxury & Performance Cars North America

Luxury & Performance Cars North America

Experts in experiences across the US

In the United States, we have a strong position in the luxury car markets across five states: Texas, California, Missouri, Arkansas, and Colorado. The indiGO Auto Group represents Porsche, Bentley, Lamborghini, Volkswagen, Audi, Aston Martin, BMW, Rolls-Royce, Jaguar, Land Rover, McLaren, Ferrari, Mercedes-Benz, Hyundai, and Genesis. Everyday efforts are centered entirely on providing an exceptional customer experience, from buying a new or pre-owned car to custom financing and high-quality workshop services.