We move you to a better world.

More than 13,800 employees across 34 countries.

We’re a leading family-owned multinational with annual revenues exceeding €10 billion. Headquartered in the Netherlands, our 13,800-strong team operates across 34 countries on 6 continents. Representing numerous prestigious brands across more than 120 companies, our operations span four sectors: Automotive, Pon.Bike, Equipment & Power Systems, and Agricultural Products & Services. Our ultimate mission is to keep people, cities and industries moving –efficiently and sustainably. As the leading mobility group in the Netherlands, our bicycles, cars, and innovative mobility solutions support millions every day through bike leasing, shared scooters, mobility cards, car sharing and bike subscriptions.

We import vehicles from the Volkswagen Group to the Netherlands, with more than one in five new passenger cars sold in the country imported by Pon. In the US, we have a strong foothold in the luxury car market. We operate dealerships in California, Texas and Missouri, representing Aston Martin, BMW, Rolls-Royce, Land Rover, McLaren and Ferrari alongside the Volkswagen Group brands Porsche, Audi, Lamborghini, Bentley and Volkswagen. We’re also the official importers of Audi and Land Rover in Vietnam.

Pon.Bike is a major player in the global bicycle industry, having delivered around 2.6 million bicycles in 2023. Over 50% of the bicycles we sell through independent dealers are e-bikes. Our portfolio includes leading bicycle brands like Gazelle, Cannondale, Kalkhoff, Urban Arrow, Caloi, Santa Cruz, Schwinn, GT, Mongoose and Cervélo. Through our Bike Mobility Services business – a joint venture with Volkswagen Financial Services, and brands such as Lease a Bike and BusinessBike – we’ve popularized bike leasing in Europe.

Equipment & Power Systems
Pon supplies Caterpillar machinery, equipment, and engines to industries ranging from energy and maritime to mining and transportation. Our Equipment & Power Systems division focuses on two primary markets: the Netherlands and Norway. Our deep know-how enables us to play an important role in the ongoing energy transition.

Agricultural Products & Services
URUS’ mission is making livestock farming more sustainable and efficient. As a global leader in cattle genetics and artificial insemination, URUS also offers farmers cutting-edge herd management software to improve productivity, sustainability and animal welfare. With retail operations in 17 countries and distribution in over 80 more, our key markets are the US and Brazil.

Pon’s 125-Year Journey: From Storefront to Global House of Brands

Pon’s history.

Starting as a small family business selling soap, sewing machines and bicycles in the late 19th century, Pon has evolved into a global group of companies. Every milestone achieved exemplifies our entrepreneurial spirit and solidifies our place as one of the Netherlands’ largest family enterprises 125 years later.

Our impact on the environment and the community

In the midst of our society.

Our promise to customers and other stakeholders is, ‘We move you to a better world.’ As a family-owned company, corporate social responsibility is embedded in our DNA. Our CSR strategy has three pillars: people (diversity, inclusion, human rights), the planet (emission reduction, circular economy) and progress (sustainable innovation). We continually launch innovative new products and services, from e-vehicles and e-bikes to electric diggers and alternative fuel maritime propulsion systems. We are a people’s company – we’re a family business, after all.


Making our products and organization better.

We strive to make our products and organization more sustainable. Through innovative solutions like electric boats, e-bikes, solar panels and electric cars, we aim to enhance people’s quality of life while taking care of the environment.

Facts and figures

Explore the world of Pon.


Over 600,000 people ride their bike through Lease a Bike


Pon has been a partner of both Volkswagen and Porsche for over 75 years


Over 15 million calves and heifers are monitored through VAS software.


50% of European inland vessels are powered by Caterpillar engines.