10,000 employees across 31 markets worldwide
We are Pon, a family-owned multinational headquartered in the Netherlands. With around 10,000 employees spread across more than 80 companies and six continents, we operate in 31 different markets. We are a mobility-focused company specializing in automotive, bikes and mobility services. What moves us is helping to keep people, cities and industries moving – in an efficient and sustainable way.
Automotive
We import vehicles from the Volkswagen Group to the Netherlands, with more than one in five new passenger cars sold in the country imported by Pon. In the US, we have a strong foothold in the luxury car market. We operate dealerships in California, Texas, Missouri, Arkansas, and Colorado, representing Aston Martin, BMW, Rolls-Royce, Jaguar, Land Rover, McLaren and Ferrari alongside the Volkswagen Group brands Porsche, Audi, Lamborghini, Bentley and Volkswagen. In 2025, we further expanded this portfolio with the acquisition of Mercedes-Benz, Hyundai, and Genesis dealerships. We’re also the official importers of Audi and Land Rover in Vietnam.
Pon.Bike
Pon.Bike is a major player in the global bicycle industry. Over 54% of the bicycles we sell through independent dealers are e-bikes. Our portfolio includes premium and high-end leading bicycle brands like Gazelle, Cannondale, Kalkhoff, Urban Arrow, Caloi, Santa Cruz, Schwinn, Mongoose, Veloretti and Cervélo. Through our Bike Mobility Services business – a joint venture with Volkswagen Financial Services – and brands such as Lease a Bike and BusinessBike, we’ve popularized bike leasing and supported corporate mobility across Europe.
Pon’s 150-Year journey: from storefront to global house of brands
Pon’s history.
Starting as a small family business selling soap, sewing machines and bicycles in the late 19th century, Pon has evolved into a global group of companies. Every milestone achieved exemplifies our entrepreneurial spirit and solidifies our place as one of the Netherlands’ largest family enterprises more than 150 years later.
Our impact on the environment and the community
In the midst of our society.
Our promise to customers and other stakeholders is, ‘We move you to a better world.’ As a family-owned company, corporate social responsibility is embedded in our DNA. Our CSR strategy has three pillars: people (diversity, inclusion, human rights), the planet (emission reduction, circular economy) and progress (sustainable innovation). We continually launch innovative new products and services, from e-vehicles to e-bikes. We are a people’s company – we’re a family business, after all.
Sustainability
Making our products and organization better.
We strive to make our products and organization more sustainable. Through innovative solutions like e-bikes and electric cars, we aim to enhance people’s quality of life while taking care of the environment.
Facts & figures
Explore the world of Pon.
Our bike subscription brand Swapfiets has over 270,000 subscribers across Europe.
The use of ‘green energy’ aluminum reduces CO² emissions of Gazelle and Cannondale bicycle frames by app. 70%.
We were Volkswagen’s first ever export partner in 1947.
