PUBLIC was born out of the deep respect and admiration our founder, Rob Forbes, had for the streets of Amsterdam, which are teeming with bikes and people, not cars. The two-wheeled lifestyle he found in Europe didn’t involve special clothing or technical gear. It was simple and practical. People of all ages, in all forms of dress (including casual footwear), were on bikes and enjoying the ride. Our goal is to bring that same freedom to the streets and communities of the US.