Actively Addressing Megatrends
As a leading player in mobility and agriculture, we keep a close eye on global trends. With the rapid digitization of our world, today’s customers expect seamless online and offline experiences. As the physical world increasingly intertwines with the Internet of Things, digitization is driving efficiency. We have our own DataLab, utilizing the vast amounts of data available to for instance ensure faster, better decision-making. Climate change is also at the forefront of our thinking. Industries in which we operate, such as mobility, account for a significant portion of global emissions. We want to play a positive role in the energy transition by electrifying mobility, promoting sustainable agriculture and creating renewable energy solutions.
Meanwhile, consumers are gravitating towards flexible ownership models, such as subscriptions and sharing concepts. We see this trend across all mobility sectors.
Given the ongoing shortages of essential components and geopolitical tensions, simplifying our supply chains is crucial. Brands are becoming even more significant as consumers select those that align with their values. As a house of leading brands, it’s imperative that Pon addresses this changing dynamic. We also notice the growing importance of a clear mission, and of having a positive societal and ecological impact. In other words, being “purpose-driven” is key to engaging both our customers and employees.
