Hip bicycle saddles, super-batteries, special frames and bicycle lights that stand out? Real cycling fanatics work at BBB Cycling. They test all their innovations themselves. The American brand Santa Cruz offers only the best. For example, with regards to tires and rims. They offer a lifetime warranty on all their carbon rims and tires. ‘Reserve Wheels’ as they like to call it. The ultimate way to show you trust your product! The same goes for their carbon frames.