Change Your Valves, Change Your Life.
Reserve was founded in 2014 by engineers from Santa Cruz Bicycles. The motivation was simple; they knew they could make the most durable strength-to-weight composite bike wheels on the market, and were prepared to back that claim up with a lifetime guarantee. So they did. Reserve first launched with MTB wheels in 2017. At the time, carbon rims with a lifetime guarantee were unheard of. Within 12 months, Reserve leaped from an unknown up-start to one of the most highly-rated carbon wheel makers in the mountain bike market.