Getting more people on bikes, one experience at a time
We believe cycling starts with a great experience – whether online, in-store, or out on the road. Our retail brands bring expert guidance, community, and inspiration to every kind of rider. Mike’s Bikes, with 18 outlets across California and Colorado, and a leading online presence, has been championing cycling in the U.S. since 1964. Ride Out and other experience-driven initiatives go even further, creating immersive environments where riders can test, learn, and connect. From first-timers to seasoned cyclists, our mission is simple: to get more people on bikes and help them fall in love with the ride.
