Agricultural Products & Services

It all centers around the cow.

A unique collaboration between an agricultural cooperative and a family business, URUS connects global top-tier agricultural companies within one holding company: Alta Genetics, GENEX, Genetics Australia, Leachman Cattle, PEAK, SCCL, and VAS. Each entity retains its distinctive identity, products, and services but shares a focus on innovative livestock breeding around the world.

URUS companies provide advanced genetics to accelerate progress. IT provides tailored reproductive services and innovative management software.

Furthermore, URUS offers a range of products and services to cultivate both productive and healthy herds which feed people and contribute to more sustainable global agriculture.

2418 Crossroads Drive
Suite 3600 3rd floor
Madison WI 53718

[email protected]



It all centers around the cow.

As a holding company owned through a unique partnership between a farm cooperative and family ownership, URUS connects global agricultural leaders – Alta Genetics, GENEX, Jetstream Genetics, PEAK, SCCL, and VAS.