Multi-continental import, retail, and premium distribution
Pon has been the official national importer of Audi in the Netherlands since 1974, handling all wholesale distribution, dealer support, marketing, and after-sales. On the retail front, Pon sells and services Audi models through its extensive Dutch dealership network.
Internationally, our footprint with the brand is growing rapidly. In the United States, Audi is a key part of our luxury retail portfolio through the indiGO Auto Group. In Southeast Asia, we operate as the official importer and retailer in Vietnam, and we have recently expanded these activities to Thailand, where we cooperate with our strong local partner to optimally serve this growing market.