Gazelle Bikes realizes unique Experience Center next to its factory

Customers get an insight into the production process

Dutch Gazelle Bikes is realizing a unique Experience Center attached to its factory in Dieren. In the Experience Center people can extensively test all Gazelle bicycles and e-bikes on a partly covered long test track. Via a walkway suspended in the factory hall, people can follow the entire production process of Gazelle bicycles and thus also admire how the bicycles are made.

Gazelle already has several Experience Centers in the Netherlands. The demand for electric bicycles of the brand is high and the Experience Centers are proving to be a success. The expert advice, the large showrooms and the possibility to test an e-bike yourself are appreciated by more and more consumers.

The sixth Gazelle Experience Center will be realized at the home base in Dieren. ‘It is a long-cherished wish to expand our factory, the beating heart of Gazelle, with an Experience Center. It’s fantastic that we will be able to introduce people to our bicycles and e-bikes here as well. And that we will be able to give them a unique insight into our factory’, says financial director Fedde Wildenbeest.

Gazelle is expected to open the Experience Center in Dieren in the spring of 2022.

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