It all centers around the cow.

As a holding company owned through a unique partnership between a farm cooperative and family ownership, URUS connects global agricultural leaders – Alta Genetics, Trans Ova Genetics, GENEX, Jetstream Genetics, PEAK, SCCL, and VAS. Each of these organizations has its own unique identity, products, and services, but all with a shared focus on progressive dairy farmers and beef breeders worldwide.  The URUS companies provide cutting-edge genetics to accelerate genetic progress, customized reproductive services, and innovative management tools. We take producers to the frontline of smart dairy farming and beef breeding, with an array of products and services to grow productive and healthy herds that cater to human nutritional needs and contribute to global sustainability.